Have you heard about those one second commercials Miller High Life is doing for today's Superbowl? They decided to make one second commercials because they wanted to be frugal like the people who drink their beer. Since a 30-second ad during the Bowl costs about $3 million, they spent only $300 thousand. But here's the thing. They bought multiple one-second spots in various markets across the country. Meaning that in all, they still spent more than $3 million for all their commercials combined. Now that's just sneaky. Let everyone think it's the company for the common man and still spend the big bucks to bring in your cash for their booze. Clever. But have you seen some of these one-second commercials? Very funny. And customized for each city they'll air in. Absolutely genius. Here's the site: http://www.1secondad.com/. I never thought I'd be spreading the word about a beer company, but it's kinda funny considering I've never even drunk beer and probably never will no matter how good an ad is.
And for those who care, cheer for the Cardinals. They're the only team in the country that hasn't won a Superbowl since the leagues combined. I do love an underdog!
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